Goldfish Brains

I saw this and found it thought-provoking:

Our collective attention spans are, according to this, shrinking to a little less than a goldfish thanks to social media. So much of marketing (the field in which I work) in business, in personal blogs, and in advertising is focused on getting Key Words and Shorter Copy and Bullet Pointed everything. I wonder what percentage of people who clicked on that link in youtube actually watched the whole thing. I mean, it’s over three minutes long. Sigh…

And, it seems we’re becoming this way alone. Social media has played a large role in turning a lot of people into hermits with goldfish brains in real life.

Social media is a wonderful tool, but like everything, when used to excess, it breaks the very thing it was supposed to enhance.

What do you think?

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5 Responses to Goldfish Brains

  1. Erin says:

    I understand his sentiments, but I think it may be misguided. Too many factors are involved to make such sweeping generalizations. Either a person seeks balance, or not, or has trouble even recognizing the need.

    I have been on the anti-tech train. Waved the ‘Kill Your Television’ banner, even. I haven’t had television programming since 1996. (Omg! I’m coming up on twenty years of no television!)

    Still, *things* are not the issue. We can’t blame any single outlet. At the end of the day, each person is accountable for their time. If a campaign is to be waged, it should be a campaign seeing to educate communities about emotional wellness and actualization. Then all the *things* will fall into their proper places.

    • rodalena says:

      I think he’s a bit over-the-top at times, but his main point is the imbalance and barrier social media can be in “real” relationships (those with people we can regularly smell). That said, as one who’s moved a lot, it’s nice to be able to find out what my friends in other states are up to.

  2. Could you please sum this up in 140 characters? You lost me at, “thought provoking.” :)

  3. Chloe says:

    I think he’s making very valid points. It is difficult to not connect one’s self-worth to likes and shares. So very difficult when it seems that everyone else is getting the thing you’re missing. I know for myself that I feel immensely better (physically, mentally, emotionally, and spiritually) the less I am on social media, and most definitely the converse–that I feel demonstrably worse–the more time I spend on FB or Twitter.

    I think there are many people–and I can say this because I was once one of them–who are attempting to escape their miserable lives by tuning in to social media and tuning out of the real relationships in their lives. And why not? With a little practice it is easy to present the facade we want on social media. Thru SoMe I can be wittier, prettier, and kinder. Or I can be sharper, edgier, and appear more successful with just a few taps on my keyboard.

    A few years ago there was a guy who had over a million followers. He committed suicide declaring himself lonely. There’s a stark lesson in that for those with eyes to see and ears to hear.

    • rodalena says:

      How ironic that social media is abbreviated “SoMe”…

      Thank you, Chloe, for your insight here. Your points are valid and well-made.

You look like you want to say something. Go right ahead.